Why do firms spend money and
time to advertise have a lot reasons. But a simple few can be:
1.
Knowledge. Advertisement
can bring information of a certain or set of products a firm or company is
selling.
2.
Priming.
Advertisements also have a psychological effect on its customers. Priming is
one psychological construct that influences ones unconscious behavior.
3.
Salesman in
Print. According to Kennedy, advertising is like a salesman in print because it
introduces and entices one customer to avail the product.
